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Generation Beta—Why 2025 Marks The Beginning Of A New Food Generation

Jan 02, 2025 - forbes.com
The article discusses the emergence of Generation Beta, starting with babies born in 2025, and how their food culture will be shaped by the values and innovations of their Millennial and Gen Z parents. This new generation will grow up in a world defined by technological advancements, global connectivity, and climate urgency, with a focus on sustainability, wellness, and inclusivity. Their food environment will be influenced by AI, lab-grown meats, and global food trends spread through platforms like TikTok, leading to a more connected and borderless culinary experience.

Generation Beta's food culture will reflect the priorities of their caretakers, emphasizing plant-based eating, minimal waste, and adaptability to climate challenges. Technology will play a significant role in how they understand and interact with food, potentially redefining traditional culinary boundaries. The article highlights the importance of current generational values in shaping the future food traditions of Generation Beta, emphasizing that the conditions and innovations of today will influence their relationship with food for decades to come.

Key takeaways:

  • Generation Beta, starting in 2025, will grow up in a world shaped by technology, sustainability, and the influence of Millennial and Gen Z parents.
  • Millennial and Gen Z parents are instilling values of sustainability, wellness, and adaptability in Generation Beta, preparing them for a changing climate.
  • Generation Beta will be immersed in food technology, with AI meal planners, lab-grown meat, and global food trends shaping their culinary experiences.
  • For Generation Beta, cuisine will be more about global connection and storytelling, with viral videos spreading international flavors rapidly.
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