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Generative AI And The Risk Around Digital Trust

Feb 08, 2024 - forbes.com
The article discusses the impact of generative AI on digital trust, highlighting the potential risks and benefits. While generative AI has democratized content creation and inspired creativity, it also poses significant risks such as the creation of convincing fake content, including deepfakes and AI-generated text. This could lead to an increase in scams, fraud, and the erosion of trust in digital content. However, the author suggests that emerging technologies can counter these risks and reinforce digital trust, with the zero trust model being a potential solution.

The zero trust model emphasizes explicit verification, least-privilege access, and the assumption of a breach. Innovations such as passkeys, decentralized identity technologies, and blockchain/Web3 can satisfy the principles of zero trust and drive us towards a more secure and trustworthy digital world. Despite the challenges posed by generative AI, they are not insurmountable, and by focusing on developing and adopting technologies that enhance digital trust, we can harness the full potential of AI while safeguarding our digital future.

Key takeaways:

  • Generative AI, while offering immense benefits, poses significant risks to digital trust due to its ability to create convincing fake content, including deepfakes and AI-generated text.
  • The misuse of this technology could lead to an increase in scams, fraud, and even geopolitical tensions, eroding trust in digital content and impacting various sectors.
  • Emerging technologies such as passkeys, decentralized identity technologies, and blockchain/Web3 are being developed to counter these risks and reinforce digital trust, adhering to principles of zero trust security.
  • Despite the challenges posed by generative AI, they are not insurmountable. By focusing on developing and adopting technologies that enhance digital trust, we can harness the full potential of AI while safeguarding our digital future.
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