However, PwC's generative AI leader in the US, Bret Greenstein, suggests that AI may not necessarily lead to layoffs, but instead help workers reduce their workload and focus on higher-impact tasks. He believes that learning new AI skills could be a way for employees to maintain their positions. The survey joins a growing body of research pointing to AI's disruptive potential in the workplace, with predictions that AI could impact up to 40% of jobs worldwide.
Key takeaways:
- Many CEOs are considering the adoption of generative AI in their businesses as a means to increase revenues and boost efficiency, according to PwC's 27th annual CEO report.
- However, the adoption of AI could lead to job losses, with a quarter of CEOs expecting to reduce headcount by at least 5% in 2024 due to generative AI.
- Industries such as media and entertainment, banking and capital markets, insurance, and transportation and logistics are expected to be most impacted by AI adoption.
- Despite potential job losses, PwC's generative AI leader in the US, Bret Greenstein, believes AI can help reduce workload and free up time for higher-impact tasks, and learning new AI skills could help employees retain their jobs.