Apple has accelerated its AI development, with some staff shifting to AI after the discontinuation of its electric car project. The tech giant is trying to catch up with the AI race, as Nvidia, Microsoft, Google, and Amazon are incorporating AI into their core services. Apple CEO Tim Cook has hinted at "big plans" for the event, and Wall Street is keen to see how Apple will utilize AI to compete with Android. The WWDC 2024 is seen as a crucial event for Apple to unveil its AI strategy and demonstrate its commitment to staying competitive in the digital sector.
Key takeaways:
- Apple is expected to debut its generative AI venture at the Worldwide Developers Conference (WWDC) 2024, with potential cooperation with OpenAI to improve Siri.
- The AI upgrade will include improvements to Safari page summaries, notification summaries, and voice-controlled picture editing in Siri.
- Apple's AI strategy prioritizes usability and accessibility, and will use both local and cloud-based processes depending on the complexity of the task.
- Industry experts see this year's WWDC as crucial for Apple, as it is expected to unveil its long-term generative AI strategy and demonstrate its commitment to staying competitive in the digital sector.