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Generative AI startup 1337 (Leet) is paying users to help create AI-driven influencers | TechCrunch

Oct 26, 2023 - techcrunch.com
The startup 1337 has emerged from stealth with $4 million in funding to build a community of AI-driven micro-influencers. These virtual influencers, known as "Entities", are created by the 1337 team in collaboration with users and AI models. They have their own set of skills, traits, interests, and social media accounts, and users can suggest what they do and say. The company plans to pay users for their contributions and is exploring a revenue model where creators that make Entities will be compensated a percentage of revenue.

Entities are still in beta and will officially launch in January 2024. Future developments include the ability for Entities to speak, allowing them to host podcasts and produce videos, and the opportunity for "super creators" to create a completely new Entity from scratch. The primary focus of the funding is to help grow its global creator community, which has already seen several hundred people co-create content for the Entities.

Key takeaways:

  • Startup 1337 is leveraging generative AI to create a community of AI-driven micro-influencers, with diverse interests and backgrounds, aiming to connect with niche communities.
  • The company has emerged from stealth with $4 million in funding and allows users to suggest what the AI influencers do and say, with users being paid for their contributions.
  • 1337 is debuting 50 AI-driven influencers, or "Entities", each with their own set of skills, traits, interests, and social media presence. These Entities are still in beta and will officially launch in January 2024.
  • Investors in 1337's funding round include Credo Ventures, GFR Fund, Treble VC, Roosh Ventures, and others. The primary focus of the funding is to grow its global creator community.
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