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Generative AI startup Typeface acquires two companies, Treat and Narrato, to bolster its portfolio | TechCrunch

Sep 17, 2024 - news.bensbites.com
Generative AI startup Typeface has acquired two companies, Treat and Narrato, to enhance its multimodal capabilities and further its vision of end-to-end content lifecycle transformation. Treat uses AI to create personalized photo products based on customer data, while Narrato offers an AI-powered content creation and management platform. The acquisitions are expected to enrich Typeface's visual and textual capabilities and supercharge its portfolio.

Founded in 2022 by former Adobe CTO Abhay Parasnis, Typeface offers tools for text and image generation, a fine-tuning engine for personalizing AI to a brand's style, and integrations with third-party apps, software, and services. The company, which raised $165 million at a $1 billion valuation, emphasizes brand governance and privacy by training dedicated AI models for each customer. These are the third and fourth acquisitions for Typeface, following the purchases of TensorTour and Cypher earlier this year.

Key takeaways:

  • Typeface, a generative AI startup, has acquired two companies, Treat and Narrato, to enhance its multimodal capabilities and propel its vision of end-to-end content lifecycle transformation.
  • Treat uses AI to create personalized photo products based on a company's customer data, while Narrato offers an AI-powered content creation and management platform.
  • Typeface was founded by former Adobe CTO Abhay Parasnis in 2022 and emphasizes brand governance and privacy, training dedicated AI models for each customer to ensure privacy.
  • These acquisitions mark the third and fourth for Typeface, following the purchases of TensorTour and Cypher, although the terms of the acquisitions were not disclosed.
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