Alongside its funding announcement, Tavus revealed its new "replica API" for creating photo-realistic digital replicas with text-to-video generation. The company is also developing additional APIs for lip-syncing, dubbing, and running mass video campaigns. Despite potential concerns about misuse and deepfakes, Tavus assures that it has checks in place to verify the authenticity of the training footage used to create replicas.
Key takeaways:
- Tavus, an AI startup that creates digital replicas of individuals for personalized video campaigns, has confirmed it raised $18 million in a Series A round led by Scale Venture Partners.
- The company is opening its platform for third-parties to integrate its technology into their own software.
- Tavus is launching a new version of its technology and a suite of developer APIs, including a "replica API" for creating photo-realistic digital replicas with text-to-video generation.
- The company has implemented checks to prevent misuse of its technology, including requiring users to submit a specific verbal consent statement when submitting their training footage.