CEO of Genies, Akash Nigam, believes that the convergence of AI, gaming, and XR will transform traditional usernames and profiles into smart avatar identities. He also suggests that fans will become co-creators of a brand’s IP through UGC. The company raised $150 million in 2022 and has been developing its technology stack since then.
Key takeaways:
- Avatar technology company Genies has launched Parties, a gaming platform driven by AI avatars, user-generated content, and personalized gameplay.
- Genies' technology stack focuses on powering dynamic avatars, enabling a variety of user-generated content, and allowing users to seamlessly travel from one Party to the next.
- Parties are made possible by foundational technologies designed to enable interoperability, limitless customization, and personalized engagement, including Genies' Avatar Framework and Traits Framework.
- For IP partners, Parties serve as a scalable and customizable solution, enabling them to launch their own interactive ecosystems that blend gaming, social interaction, and co-creation from their audience and fans.