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Getty Images built a “socially responsible” AI tool that rewards artists

Oct 06, 2023 - arstechnica.com
Getty Images CEO Craig Peters has announced the creation of an AI tool that uses only licensed data, aiming to solve the issue of copyright infringement in AI models. The tool, which was trained exclusively on images that Getty owns the rights to, was designed to reward creators as it gains popularity and to avoid copyright issues. Peters assured that the tool is "entirely commercially safe" and cannot produce third-party intellectual property or deepfakes.

The announcement follows a lawsuit Getty Images filed against Stability AI for copyright concerns regarding the AI company's image generator, Stable Diffusion. Getty alleged that Stable Diffusion was trained on 12 million Getty images and imitated Getty's watermark. Peters stated that if there are any lawsuits over AI images generated by Getty, the company will cover any legal costs for customers.

Key takeaways:

  • Getty Images CEO Craig Peters has developed an AI tool that uses only licensed data, aiming to solve AI's copyright issues and reward creators as the tool gains popularity.
  • The AI tool, "Generative AI by Getty Images", is trained exclusively on images that Getty owns the rights to, eliminating copyright risks for users.
  • Peters assured that the tool is "entirely commercially safe" and cannot produce third-party intellectual property or deepfakes as it has no references for such content.
  • If any lawsuits arise over AI images generated by Getty's tool, Getty will cover any legal costs for customers.
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