The company also plans to compensate Getty creators fairly, using a fixed model to determine what proportion of the training set a creator's content represents and how that content has performed over time. Peters suggested that Getty is open to adapting its rewards system based on how customers use the AI tool.
Key takeaways:
- Getty Images CEO Craig Peters has developed an AI tool that uses only licensed data to respect artists' copyrights. The tool is designed to reward creators more as it becomes more popular.
- Getty Images previously sued Stability AI over copyright concerns, alleging that the company's AI image generator was trained on 12 million Getty images without permission. In response, Getty has now launched its own AI image generator that avoids these copyright issues.
- The AI tool is trained exclusively on images that Getty owns the rights to, making it "entirely commercially safe" and unable to produce third-party intellectual property or deepfakes. Getty will cover any legal costs for customers if there are any lawsuits over AI images generated by the tool.
- Getty will pay creators for AI training data based on a fixed model that considers the proportion of the training set their content represents and how that content has performed in Getty's licensing world over time. The company is open to adapting its rewards system based on how customers use the AI tool.