Peters also touched on the issue of authenticity in photography in the age of AI and deepfakes. He expressed concern about the potential for AI-generated images to crowd out authentic content, particularly in the context of significant events like elections. Peters stated that Getty is in discussions with other media outlets about how to address this issue. He also emphasized that Getty's goal is to enable more creators, not to eliminate them, and that the company's new AI tool is intended to facilitate creativity rather than displace creators.
Key takeaways:
- Getty Images CEO Craig Peters discussed the company's approach to AI-generated content, emphasizing the importance of respecting intellectual property rights.
- About a year ago, Getty banned users from uploading or selling AI-generated content due to concerns about copyright issues. The company later sued Stability AI for training its tool on Getty’s photos.
- Getty has recently launched its own AI tool, Generative AI by Getty Images, which generates AI photography using images it already has the rights to. The company has also developed a way to compensate photographers whose images are used to generate new images.
- Peters expressed concerns about the potential for AI to create deepfakes and disinformation, particularly in the context of the upcoming 2024 US election. He emphasized the importance of ensuring that authentic images are the ones people see.