The launch comes amid a growing debate over copyright issues related to AI. AI models often use copyrighted examples to generate new content, which can lead to legal disputes. In response, some companies, including Generative AI by iStock, are offering to cover the legal fees of customers implicated in copyright lawsuits arising from their use of AI tools. Any licensed visual that a Generative AI by iStock customer generates comes with $10,000 in legal coverage.
Key takeaways:
- Getty Images has launched a new service called Generative AI by iStock, which uses AI models trained on Getty’s iStock stock photography and video libraries to generate new licensable images and artwork.
- The service is designed to guard against generations of known products, people, places or other copyrighted elements, and is available in 75 languages.
- The cost is $15 per 100 generated images and it can be integrated with existing apps and plugins via an API.
- Generative AI by iStock offers $10,000 in legal coverage for any licensed visual that a customer generates, as a measure against potential copyright lawsuits.