The tool is distinct from others on the market, according to a Getty Images spokesperson, as it is "commercially safer" and offers standard indemnification on all AI-generated content. The company also clarified that it has trained its model with licensed content and will compensate contributors. Getty Images is planning to add service advancements later this year, including the ability for customers to add proprietary data to develop photos reflecting their distinct brand voice and style.
Key takeaways:
- Getty Images has launched a generative AI art tool, 'Generative AI by Getty Images', which is trained from Getty Images’ vast creative library and offers full indemnification for commercial use.
- The tool generates photos from word prompts or descriptions, and is available on GettyImages.com and through an API for integration into existing workflows and applications.
- Images created and downloaded through the tool come with a normal royalty-free licence from Getty Images, including indemnity and the right to perpetual, worldwide, nonexclusive use across all media.
- Getty Images has implemented measures to prevent its generative tool from spreading false information or imitating the work of actual artists, and each image produced by the programme has a watermark indicating that it was generated using AI.