The use of AI art tools has sparked debates over intellectual property rights. Getty Images has previously filed a copyright lawsuit against Stability AI for unauthorized processing and copying of copyrighted photographs. The company has committed to providing unlimited indemnity to its over 800,000 customers, meaning it will handle any copyright conflicts legally and financially. The new Generative AI service, developed in cooperation with Nvidia, aims to overcome intellectual property issues that have hindered the use of generative AI techniques.
Key takeaways:
- Getty Images has launched a new AI image-generating tool, Generative AI, which allows users to create graphics based on given instructions. The company plans to pay rewards to artists who helped train the AI system.
- The launch comes amid discussions about AI intellectual property rights, with Getty Images recently filing a copyright lawsuit against Stability AI for unauthorized processing and copying of copyrighted photographs.
- The Generative AI service was developed in collaboration with Nvidia and offers commercial usage indemnification using Nvidia's Edify AI technology. The service is designed to help brands seeking marketing materials and innovative photography.
- To prevent the creation of "deepfake" images, Getty Images has set the AI model to automatically reject requests involving famous brands or people. AI-generated content will not be included in Getty Images' current content libraries.