The tool can be integrated into apps and websites through an API, and customers will soon be able to customize it with proprietary data. Getty has stated that content generated by the tool will not be added to its content library for others to license, but it reserves the right to retrain its model using those images. Contributors whose works are used to train the model will be compensated, and Getty will also share revenues generated from the tool.
Key takeaways:
- Getty Images has launched a generative AI art tool, Generative AI by Getty Images, which creates images from text descriptions. The tool was trained on a portion of Getty’s vast library of stock content.
- The tool includes safeguards to prevent its use for disinformation or misinformation and from replicating the style of a living artist. All images created by the tool contain a watermark identifying them as AI-generated.
- Getty contributors whose works are used to train the underlying model will be compensated, and Getty will share revenues generated from the tool. The tool can be enabled on Getty’s website or integrated into apps and websites through an API.
- Prior to the launch of its own tool, Getty had been a vocal critic of generative AI products like Stable Diffusion, which was trained on a subset of its image content library. Getty sued AI startup Stability AI for allegedly copying and processing millions of images and associated metadata owned by Getty without informing or compensating Getty contributors.