The move comes after Getty sued AI image generator Stability AI for alleged copyright infringement. Getty's CEO, Craig Peters, contrasted their new service with others in the market, stating it was "commercially viable" and not trained on stolen imagery. The service is expected to appeal to brands looking for marketing materials or creative imagery, and it will not produce politically harmful "deepfake" images or add AI-generated content to Getty Images content libraries.
Key takeaways:
- Getty Images has launched a new service, Generative AI by Getty Images, that allows customers to create novel images using artificial intelligence.
- The service was developed in collaboration with Nvidia and is built on its AI model, Edify. It promises "full indemnification for commercial use" and aims to avoid intellectual property risks associated with generative AI tools.
- Getty Images is currently in a legal battle with Stability AI, alleging that the company copied over 12 million photographs from its collection without permission.
- The new AI tool is designed to block requests that show recognizable people or brands, and it will not add AI-generated content to Getty Images' content libraries.