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Getty is going to offer AI-generated images after all

Sep 25, 2023 - engadget.com
Getty is entering the AI image industry with a unique generative AI tool trained on its own image database. The AI-generated content will come with a royalty-free license, eliminating potential copyright issues. Despite its previous stance against AI and ongoing lawsuit against Stability AI for data scraping, Getty has found a way to compete in the market. Other photography services like Shutterstock and Adobe's Stock have also announced their own AI solutions.

Getty's AI tool is powered by NVIDIA's Edify AI model from its Picasso cloud service. In addition, Getty is launching a "contributor compensation model for AI licensing," where creators will be paid based on the number of images they've uploaded and their existing licensing earnings. The company's move into AI is seen as an initial step into the world of AI.

Key takeaways:

  • Getty is entering the AI image business with a unique generative AI tool trained on its own database of images, and the resulting content comes with a royalty-free license.
  • Despite previously suing Stability AI over data scraping and banning AI art, Getty has found a way to compete in the AI market.
  • Getty's Generative AI tool is powered by NVIDIA's Edify AI model from its Picasso cloud service.
  • Getty is launching a "contributor compensation model for AI licensing," where creators will be paid based on the amount of images they've uploaded, together with their existing licensing earnings.
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