The tool has some limitations, such as not allowing the creation of images of real people or the recreation of real-life events. Customers can access the tool through the Getty Images website, with pricing based on prompt volume. Getty has also stated that users will have perpetual, worldwide, and unlimited rights to the images they create with the tool. The company plans to allow customers to add their own data to train the model and generate images with their brand style later this year.
Key takeaways:
- Getty Images is launching a new tool in partnership with Nvidia called Generative AI by Getty Images, which allows users to create images using Getty’s library of licensed photos. The tool provides full copyright indemnification, meaning users are legally protected when using the images commercially.
- The tool is capable of generating realistic human figures and photos, but it limits the types of images users can generate. For instance, it does not allow the creation of images featuring real people or the recreation of real-life events.
- Images created with the tool will not be included in the Getty Images and iStock content libraries. However, Getty will pay creators if it uses their AI-generated image to train the current and future versions of the model and will share revenues generated from the tool.
- Customers can access the tool through the Getty Images website, and it will be priced separately from a standard Getty Images subscription. Getty says users will get perpetual, worldwide, and unlimited rights to the image they created.