However, the decision has been met with public backlash, as consumers are accustomed to the convenience of mirroring their phones to their car's display. GM has tried to sell its decision by showing how its new system would be as compelling as CarPlay, but with little success. The company also hinted at a desire for data, with GM’s chief digital officer admitting that they see the subscription revenue as a good earning opportunity. GM Chief Executive Mary Barra is reportedly targeting between $20 billion and $25 billion in annual revenue from subscriptions by 2030.
Key takeaways:
- GM has decided to replace Apple CarPlay and Android Auto with its own in-house infotainment system on its future electric vehicles, starting with the 2024 Chevrolet Blazer.
- GM's decision has faced public backlash as it would mean consumers can no longer mirror their phones to their car’s display and would have to manually upload an entire database to their car’s infotainment system.
- GM believes its in-house system is safer as it reduces the need for drivers to pick up their phones while driving.
- GM's decision is also driven by the potential to gather data and generate revenue from subscriptions, with GM Chief Executive Mary Barra projecting $20 billion to $25 billion in annual revenue from subscriptions by 2030.