The new policies build on a previous policy that required some form of authentication for emails sent to Gmail addresses. Google will now require bulk senders to strongly authenticate their emails and process unsubscribe requests within two days. Additionally, bulk senders must stay under a clear spam rate threshold or risk losing access to users' inboxes. Google is working with industry partners, including Yahoo, to implement these policies.
Key takeaways:
- Google is introducing new measures to combat spam and unwanted emails from bulk senders, including requiring senders to authenticate their emails, offer an easy way to unsubscribe, and stay under a reported spam threshold.
- The changes will affect any sender who sends more than 5,000 messages to Gmail addresses in a day, impacting businesses of all sizes with mailing lists.
- Google will require bulk senders to strongly authenticate their emails by February 2024, and to process unsubscribe requests within 2 days.
- If a bulk sender's emails are frequently marked as spam, they could lose access to users' inboxes. Google is working with industry partners, including Yahoo, to implement these new policies.