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GM’s moonshot bet on self-driving cars sours as Cruise axes a quarter of its workforce

Dec 15, 2023 - fortune.com
Robotaxi firm Cruise, a subsidiary of General Motors (GM), is laying off a quarter of its workforce, amounting to 900 jobs, following a series of setbacks. The company lost its license in California after an accident in October and has had to revise its expansion plans. The incident led to the departure of CEO Kyle Vogt, chief product officer Daniel Kan, and operations chief Gil West. GM, which bought Cruise for over $1 billion in 2016, has cut funding for the company and returned $10 billion to shareholders in buybacks.

The problems at Cruise have damaged GM's reputation and its ambitions in the self-driving car market. The company had hoped to generate $50 billion in annual revenue by 2030 through Cruise, but these plans have been revised. GM has also mothballed a dedicated robotaxi model called the Origin. The company admitted the job losses would be painful and said the employees were leaving "through no fault of their own."

Key takeaways:

  • Robotaxi company Cruise, a subsidiary of General Motors (GM), is cutting a quarter of its workforce, eliminating 900 jobs due to financial difficulties.
  • The company's troubles began after a robotaxi failed to recognize a first responder driving in the wrong lane, resulting in a collision and the loss of its license in California.
  • GM has cut funding for Cruise next year by hundreds of millions of dollars, mothballed a dedicated robotaxi model called the Origin, and returned $10 billion to shareholders in the form of buybacks.
  • Both CEO Kyle Vogt and chief product officer Daniel Kan have left the company, taking responsibility for the problems.
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