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Going Short On Growth

Jan 14, 2025 - forbes.com
The article discusses the common mindset among business leaders that views AI primarily as a tool for cost savings, such as reducing workforce or compressing work timelines. The author, Bob van Luijt, argues that this perspective limits the potential of AI, as it focuses on short-term gains and cost-cutting rather than leveraging AI for growth and innovation. He suggests that business leaders should shift their mindset from merely saving costs to creating new value, products, and markets with AI, which requires imagination, risk-taking, and a willingness to embrace uncertainty.

Van Luijt emphasizes that focusing solely on cost savings is akin to taking a short position on a business's future, betting against growth and innovation. Instead, he encourages leaders to adopt a growth-oriented mindset, viewing AI as a partner in creating new opportunities rather than just a tool for efficiency. By doing so, businesses can unlock AI's full potential and invest in their own imagination and ambition, ultimately leading to transformative growth and new revenue streams.

Key takeaways:

  • AI's value should not be limited to cost-saving; it should focus on creating new revenue streams and growth opportunities.
  • Focusing solely on cost savings is like taking a short position in your business' future, limiting potential for innovation and growth.
  • Business leaders should reframe AI as a tool for creating exponential value, not just for efficiency and cost reduction.
  • Investing in AI should reflect a philosophy of abundance and complexity, aiming to build new futures rather than just cutting costs.
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