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Goodbye Search, Hello AI: How To Go Beyond SEO In 2023

Oct 31, 2023 - forbes.com
Anne Moss, CEO of Moss Digital Publishing, advises against relying solely on Google for website traffic due to the unpredictable nature of Google's algorithm updates and the increased competition for search queries. She suggests that small-business owners should diversify their traffic sources and utilize AI tools like ChatGPT or Anthropic’s Claude to help identify new traffic sources and implement a robust traffic strategy.

Moss provides practical tips on how AI can be used to generate organic traffic from Facebook and Pinterest. For Facebook, AI can assist in planning a Facebook page, creating engaging posts, and formulating a content plan. For Pinterest, AI can craft effective pin descriptions for pins. She emphasizes that diversifying traffic sources and effectively implementing a diversified approach can help businesses stay ahead in today's saturated online world.

Key takeaways:

  • Over-reliance on Google for website traffic is risky due to unpredictable algorithm changes and increased competition.
  • AI tools like ChatGPT or Anthropic’s Claude can help diversify traffic sources, making your business more resilient.
  • AI can assist in generating organic traffic from social media platforms like Facebook and Pinterest by helping create engaging content and effective pin descriptions.
  • Using AI for traffic diversification can safeguard against Google's unpredictable algorithm changes and help implement customized traffic strategies.
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