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Google adds AI-powered overviews for multisearch in Lens | TechCrunch

Jan 17, 2024 - techcrunch.com
Google has introduced an AI-powered addition to its visual search capabilities in Google Lens. Users can now point their camera or upload a photo to Lens and ask a question about what they're seeing to get answers via generative AI. This feature is an update to the multisearch capabilities in Lens, which allows users to search using both text and images simultaneously. The new feature provides AI-powered results that offer insights, rather than just visual matches.

The AI-powered overviews for multisearch in Lens are launching for everyone in the U.S. in English. To use the feature, users can tap on the Lens camera icon in the Google search app for iOS or Android, or in the search box on their Android phone. The feature works with Google’s new search gestures, dubbed Circle to Search. However, Google clarified that while the Lens multisearch feature is offering generative AI insights, it’s not the same product as Google’s experimental genAI search SGE (Search Generative Experience), which remains opt-in only.

Key takeaways:

  • Google has introduced an AI-powered addition to its visual search capabilities in Google Lens, allowing users to ask questions about what they're seeing to get answers via generative AI.
  • The new feature updates the multisearch capabilities in Lens, providing AI-powered results that offer insights, not just visual matches.
  • While the Lens multisearch feature offers generative AI insights, it's not the same product as Google's experimental genAI search SGE, which remains opt-in only.
  • The AI-powered overviews for multisearch in Lens are launching for everyone in the U.S. in English, starting today, and the gesture-based Circle to Search arrives on Jan. 31.
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