However, ads with synthetic content that is inconsequential to the claims made in the ad, such as image resizing, cropping, color or brightening corrections, defect correction, or background edits, are exempt from these disclosure requirements. The policy specifically targets ads that use synthetic content to make a person appear to say or do something they didn't, or to alter footage of a real event or generate a realistic portrayal of an event that didn't take place.
Key takeaways:
- Google has updated its Political content policy to require election advertisers to disclose use of synthetic content within ads.
- The disclosure must be clear and conspicuous, and placed in a location where it is likely to be noticed by users.
- Ads that contain synthetic content altered or generated in a way that is inconsequential to the claims made in the ad will be exempt from these disclosure requirements.
- Examples of ad content that would require a clear and conspicuous disclosure of synthetic content include ads that make it appear as if a person is saying or doing something they didn’t say or do, or ads that alter footage of a real event or generate a realistic portrayal of an event to depict scenes that did not actually take place.