Google assures that its generative AI features will adhere to internal AI principles to prevent policy-violating or insensitive creatives, with human review and enforcement actions continuing to ensure policy compliance. The generative AI beta is currently limited to the U.S. but is expected to roll out more widely before the end of 2023.
Key takeaways:
- Google has launched generative AI capabilities in its Performance Max advertising product, currently in beta for all U.S. advertisers.
- The new features will allow marketers to quickly create and customize high-quality, personalized text and image assets for their campaigns.
- The platform will also provide AI-powered image editing capabilities, giving advertisers more creative control.
- Google ensures responsible use of AI, with all generated assets subject to review and editing before publication, and all AI-created imagery visibly watermarked and tagged.