The AI Overviews are also impacting search rankings and publisher traffic, with six out of ten cases linking to pages outside the top ten links returned in normal search results. Google is the single biggest source of traffic for most news publishers, accounting for between a third and half of all site visits. The introduction of AI Overviews could mean significant rework is needed for publishers to maintain their competitive edge.
Key takeaways:
- Google is providing AI-written summaries at the top of its search results for all users in the US and UK.
- According to research consultancy Authoritas, AI Overviews are being offered for 17% of queries in the UK and US.
- AI-written summaries are impacting publisher visibility on search when it comes to less time-sensitive content.
- Authoritas CEO Laurence O’Toole believes Google AI Overviews will become the norm for search results and could significantly impact publishers' traffic and search rankings.