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Google Also Tells Chrome Users—Do Not Shop On These Websites

Dec 02, 2024 - forbes.com
Google is preparing to add a new AI-powered feature to Chrome, called 'Store reviews', to help consumers distinguish between real and fake websites. The feature will display a summary of reviews from independent websites like Trust Pilot and ScamAdvisor in the page info bubble, and will be available under the Store Review option within Site Information dropdown. This move is seen as a significant step towards enhancing consumer protection, especially as online shopping continues to outpace physical stores.

The feature is still under development and the summary of reviews is not yet displayed. However, there are plans to include a button that will open a dedicated side panel with all the reviews. This development comes in the wake of record online spending during the holiday season, with Adobe predicting that mobile spending will account for a record 53.2% of online shopping and total $128 billion in 2024.

Key takeaways:

  • Google is developing a new AI-powered feature for Chrome called 'Store reviews' to help consumers distinguish between fake and real websites.
  • The 'Store reviews' feature will provide a summary of reviews from independent websites like Trust Pilot, ScamAdvisor, and more.
  • Adobe predicts that consumers will spend a record $241 billion online during the 2024 holidays, an 8.4% increase from 2023.
  • Adobe also forecasts that mobile revenue share will hit a record 53.2% of online shopping and account for $128 billion during the 2024 holiday season.
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