However, the adoption of AI has its challenges. Apple's AI initiative, Apple Intelligence, has faced criticism from early users who were underwhelmed by its features. A recent survey found that a quarter of smartphone users do not believe AI is useful. Amazon is yet to add AI-powered tools to its physical tech like Alexa. Despite these challenges, experts believe that AI will eventually be integrated into everyday consumer devices, transforming various sectors from financial services to travel.
Key takeaways:
- Big tech companies like Meta, Apple, Amazon, and Google are investing heavily in incorporating AI into consumer technology products, with the aim of benefiting from the rapid adoption of the new tech.
- Apple has rolled out its AI suite, Apple Intelligence, and Google has built AI summaries into its search engine. Meanwhile, Amazon is working on an AI upgrade for its smart home device, Alexa.
- According to Tejas Dessai, director of research at Global X, the next step in AI development is integrating these models seamlessly into popular platforms, a trend that is already happening with Apple.
- Despite the progress, there are still challenges in AI adoption. For instance, Apple has faced criticism for its AI initiative, and a recent survey found that a quarter of smartphone users do not believe AI is useful.