The partnership has sparked interest in the tech and SEO communities, raising questions about the impact of such deals on content visibility on search engines. Some speculate that the increased presence of Reddit on Google Search could be due to this content licensing deal, while others suggest Google may be trying to compensate for the trend of users adding "reddit" to their search queries to find discussions and opinions.
Key takeaways:
- Google has made a deal with Reddit to use its content for training its AI models, paying Reddit $60 million a year, according to Reuters.
- Since the deal, Reddit's visibility on Google Search has significantly increased, with the number of Reddit URLs ranking on Google rising from 22 million to 41.1 million.
- The deal was signed as Reddit is preparing for an initial public offering (IPO).
- This partnership raises questions about the dynamics of content visibility on search engines and how such deals could influence what information gets priority in search results.