The latest job cuts are said to be part of a rigorous process to structure the team to provide better service to Google's ad customers. Despite the company stating that impacted employees will have the opportunity to apply for open roles within the team or elsewhere at Google, the announcement has reportedly sparked anger among Google staffers. This move aligns with a recent survey where a quarter of CEOs said generative AI deployments would lead to significant headcount reductions.
Key takeaways:
- Google is laying off more staff, this time affecting its advertising business units, with 'a few hundred roles globally' being eliminated.
- The latest job cuts were announced by Google Chief Business Officer Philipp Schindler, who stated that the shakeup is part of a restructuring effort impacting its Large Customer Sales business unit.
- Some of the laid-off workers will reportedly be replaced by generative artificial intelligence systems, as Google has been adding tons of generative AI features to Google Ads, its main advertising product.
- The layoffs follow a trend predicted by a survey of CEOs, where a quarter of respondents said generative AI deployments would lead to headcount reductions of at least 5%.