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Google, Apple hit by EU regulatory crackdown

Mar 21, 2025 - internetretailing.com.au
The European Commission has charged Google with breaching the Digital Markets Act (DMA) by restricting app developers from directing users to offers outside its Google Play store and favoring its own services like Google Flights in search results. Apple has been ordered to allow rival companies access to its technology to ensure interoperability with iPhones and iPads. These actions are part of the EU's ongoing efforts to regulate Big Tech and ensure compliance with the DMA, which aims to limit the power of large technology companies.

Google and Apple have both expressed concerns about the EU's decisions, arguing that the regulations could hinder innovation and negatively impact consumers. Google claims that the changes required by the EU could make it harder for users to find information and reduce traffic to European businesses. Apple argues that the orders could slow down innovation and unfairly benefit competitors. Both companies risk significant fines if they fail to comply with the EU's regulations.

Key takeaways:

  • The European Commission charged Google with breaching EU rules, focusing on app store practices and favoring its services over rivals.
  • Apple was ordered to allow rival companies access to its technology for better interoperability with iPhones and iPads.
  • Google and Apple both argue that the EU's actions could harm consumers and hinder innovation.
  • Google faces potential fines of up to 10% of its global annual sales if found guilty, while Apple could face an investigation and fines for non-compliance.
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