Microsoft has also launched its own GAI product for retail, the Retail Media Creative Studio, which uses GAI to create banner ad creatives in seconds based on a product’s web-based link or URL. This platform allows marketers to transform product photos into lifestyle images for campaigns that resonate with consumers. However, the adoption of such technologies has not been without challenges, as evidenced by eBay's AI-powered product-image-to-description capability, which received complaints from sellers about misleading and repetitive text.
Key takeaways:
- Generative AI (GAI) will play a significant role in enhancing customer experiences in the retail industry, with companies like Google, Microsoft, Amazon, Adobe, and Oracle leading the charge.
- Google and Microsoft have announced a series of GAI technologies aimed at improving online shopping experiences and streamlining retail operations.
- Google is promoting the use of Cloud as the base technology for retail operations and has introduced a new large language model (LLM) capability in Vertex AI Search for retail.
- Microsoft has launched the Retail Media Creative Studio, a GAI product that allows marketers to create banner ad creatives in seconds based on a product’s web-based link or URL.