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Google CEO Describes A 2025 Beyond A Search Box

Dec 30, 2024 - searchenginejournal.com
Google CEO Sundar Pichai has outlined a strategic vision for 2025, emphasizing a shift towards consumer-focused AI and the development of agentic apps. Key initiatives include Project Mariner, a Chrome AI extension, and upgrades to the Gemini app and Project Astra, signaling a move away from the traditional Google Search box towards AI-based user experiences. This transition aims to redefine search as a multimodal interaction, incorporating text, voice, images, and video, thereby expanding the concept of search beyond simple textual queries.

The focus on AI is intended to drive rapid innovation and solve real-world problems, with an emphasis on building new business opportunities. The Gemini app is central to this strategy, with plans to scale its adoption and enhance its functionalities, making it a primary interface for users. Project Astra, a universal AI assistant, is also a significant part of this vision, capable of operating across various domains and modalities. This shift presents challenges and opportunities for publishers and SEOs, who must adapt to a landscape where AI apps become the main point of contact between users and Google.

Key takeaways:

  • Google's 2025 strategy focuses on consumer-focused AI, rapid development of agentic apps, and AI-based user experiences.
  • Project Mariner, a Chrome AI extension, and Project Astra, a universal AI assistant, are key components of Google's AI initiatives.
  • The Gemini app is central to Google's 2025 plans, with a focus on scaling its adoption and evolving its functionalities.
  • SEO strategies need to adapt to Google's shift towards multimodal AI and agentic search, moving beyond the traditional search box.
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