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Google CEO: Search Will Change Profoundly In 2025

Dec 07, 2024 - searchenginejournal.com
Google CEO Sundar Pichai, in an interview at the New York Times DealBook Summit, discussed the future of Google Search and its relationship with AI. Pichai highlighted Google's leadership in AI research and its application in improving search quality, predicting that Search will undergo profound changes by 2025. He also addressed concerns about the devaluation of content, asserting that Google spends a lot of time considering its impact on publishers and the traffic it directs to them.

However, Pichai struggled to articulate Google's stance on content creators, particularly when asked about the economic implications for original content creators in a world where Google can disseminate information rapidly and widely. He defended Google by referencing its efforts to compensate copyright holders through YouTube's Content ID program, but did not directly address concerns about non-expert content crowding out expert content in search results.

Key takeaways:

  • Sundar Pichai, Google’s CEO, discussed the future of Google Search in 2025 at the New York Times DealBook Summit, highlighting that Google is a leader in AI and that the AI industry is built on Google's research discoveries.
  • Pichai stated that Search will profoundly change in 2025, with the ability to tackle more complex questions than ever before, but also noted that progress will be more challenging as the easier innovations have already been made.
  • When asked about the impact of AI and other platforms on the value of search, Pichai argued that search becomes even more valuable in a world flooded with inauthentic content.
  • Pichai struggled to articulate Google’s concern for content creators, particularly when asked about the economics for original content creators in comparison to Google's ability to disseminate information widely.
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