Additionally, Google Cloud has introduced advanced AI and generative AI-powered technologies tailored for the retail industry. These innovations aim to enhance online shopping personalization, streamline operations, and revamp in-store technology implementations. Among the unveiled technologies is Google Cloud's conversational commerce solution, which enables retailers to integrate generative AI-driven virtual agents onto their platforms.
Key takeaways:
- Google Cloud has eliminated fees for customers migrating data from its platform to other cloud providers or on-premise data centers, including services like BigQuery, Cloud Bigtable, Cloud SQL, and more.
- This move addresses concerns about 'egress' fees and the costs associated with outgoing data transfers, with AWS charging $0.09 per gigabyte of outbound data to the public internet for every 10 terabytes.
- Google's decision aligns with initiatives by the Bandwidth Alliance, an organization that aims to eliminate or reduce charges for data egress fees, and is expected to trigger competition among other cloud providers.
- In anticipation of NRF 2024, Google Cloud has introduced advanced AI and generative AI-powered technologies tailored for the retail industry, aiming to enhance online shopping personalization, streamline operations, and revamp in-store technology implementations.