However, the effectiveness of these tools is yet to be tested. Previous AI-powered tools in the retail industry have faced criticism for generating misleading or inaccurate product descriptions and images. Google Cloud's managing director of retail, Amy Eschliman, emphasized the importance of human review in the workflow to ensure quality and compliance. The company plans to release pricing and availability information for these tools in Q1.
Key takeaways:
- Google Cloud has unveiled new generative AI products aimed at helping retailers personalize online shopping experiences and streamline back-office operations.
- One of the new products, Conversational Commerce Solution, allows retailers to embed AI-powered agents on their websites and mobile apps to interact with shoppers in natural language and provide tailored product suggestions.
- Google Cloud's new Catalog and Content Enrichment toolset uses AI models to generate product descriptions, metadata, categorization suggestions, and more from a single product photo.
- Google also announced a retail-specific Distributed Cloud Edge device, a managed hardware kit designed to reduce IT costs and resource investments around retail generative AI.