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Google Confirms Gmail Upgrade—3 Billion Users Must Now Decide

Mar 22, 2025 - forbes.com
Gmail is introducing a new AI-powered search feature designed to deliver more relevant email search results by analyzing user interactions with emails and senders. This update is part of a broader trend where AI tools are increasingly being integrated into technology platforms, raising privacy concerns about the handling of personal data. Google assures users that privacy is a priority and that they have control over these smart features through personalization settings.

The article highlights the ongoing competition among tech giants like Google and Microsoft to incorporate AI into their services, with Microsoft also introducing AI features in OneDrive. Users are advised to be cautious about how their data is used, as AI tools analyze personal information to enhance user experience. The new Gmail search feature is available on the web and in the Gmail app for Android and iOS, with business users expected to receive it later.

Key takeaways:

  • Gmail is introducing a smarter search feature powered by AI to provide more relevant email search results.
  • Google assures users that privacy is a priority and that they have control over their data through personalization settings.
  • AI analysis is being applied to personal data, raising concerns about privacy and data handling.
  • The new AI-powered search feature is available on the web and in the Gmail app for Android and iOS, with business users receiving it later.
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