Google Explores AI-Powered Search for Advertising Potential

Google is planning to experiment with new formats tailored to the workings of its Search Generative Experience (SGE), according to CEO Sundar Pichai. The company's AI-powered SGE is an opt-in feature, and its full impact on Google's advertising sector is yet to be seen. Pichai sees the integration of AI in search as a long-term project, with the potential to reshape search and Assistant in the coming decade.

In other developments, Google's YouTube ads recorded a revenue of $7.9 billion, a 12% increase from the previous year. Google's cloud business also saw a 22% growth compared to Q3 2022, with revenues of $8.4 billion. However, the company has not yet announced a successor for CFO Ruth Porat, who is set to take on the roles of president and chief investment officer of both Alphabet and Google.

Key takeaways

Google's CEO Sundar Pichai has expressed the company's intention to experiment with new formats tailored to the workings of Search Generative Experience (SGE), an AI-powered feature.
Google is focusing on a long-term integration of AI into its search functionality, with Pichai envisioning a decade of transformation for search and Assistant.
Other segments of Google's business, such as YouTube ads and cloud business, are thriving, with revenues of $7.9 billion and $8.4 billion respectively.
Alphabet's CFO Ruth Porat's successor remains undisclosed, but Porat hinted at potential changes to Alphabet's "Other Bets" investments.

Google Explores AI-Powered Search for Advertising Potential

Key takeaways

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