Sign up to save tools and stay up to date with the latest in AI
bg
bg
1

Google Explores AI-Powered Search for Advertising Potential

Oct 25, 2023 - techtimes.com
Google is planning to experiment with new formats tailored to the workings of its Search Generative Experience (SGE), according to CEO Sundar Pichai. The company's AI-powered SGE is an opt-in feature, and its full impact on Google's advertising sector is yet to be seen. Pichai sees the integration of AI in search as a long-term project, with the potential to reshape search and Assistant in the coming decade.

In other developments, Google's YouTube ads recorded a revenue of $7.9 billion, a 12% increase from the previous year. Google's cloud business also saw a 22% growth compared to Q3 2022, with revenues of $8.4 billion. However, the company has not yet announced a successor for CFO Ruth Porat, who is set to take on the roles of president and chief investment officer of both Alphabet and Google.

Key takeaways:

  • Google's CEO Sundar Pichai has expressed the company's intention to experiment with new formats tailored to the workings of Search Generative Experience (SGE), an AI-powered feature.
  • Google is focusing on a long-term integration of AI into its search functionality, with Pichai envisioning a decade of transformation for search and Assistant.
  • Other segments of Google's business, such as YouTube ads and cloud business, are thriving, with revenues of $7.9 billion and $8.4 billion respectively.
  • Alphabet's CFO Ruth Porat's successor remains undisclosed, but Porat hinted at potential changes to Alphabet's "Other Bets" investments.
View Full Article

Comments (0)

Be the first to comment!