The potential partnership could be a significant step in making generative AI an essential part of the modern smartphone. Market research firms predict a notable increase in the shipment of "next-gen AI smartphones" in 2024. Apple is reportedly developing AI features that would be processed on the device and integrated into the iPhone at the operating system level. The Gemini partnership could be an effort to keep the iPhone's software competitive with Android while Apple develops more comprehensive changes for iOS.
Key takeaways:
- Apple and Google are reportedly in talks to bring Google's Gemini AI model to the iPhone, which could have significant implications for the role of generative AI in smartphones.
- Apple is also reportedly in discussions with other companies like OpenAI about possible partnerships, and is developing its own AI-based iPhone tools.
- Generative AI has become an increasingly integral part of smartphones, and a partnership with Google would further emphasize its importance in the future of the smartphone industry.
- Apple is known for popularizing new technologies, and there is an expectation that it will do the same with generative AI, despite the company's history of not being the first to adopt emerging technologies.