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Google Has Renamed Bard After Gemini, The AI Model That Powers It

Feb 08, 2024 - forbes.com
Google is rebranding and expanding its AI language model, Gemini, in an effort to compete with OpenAI’s ChatGPT. The tech giant's Bard chatbot and Duet AI, a service that integrates AI into Google's productivity products, will both be renamed Gemini. Google is also launching Gemini Advanced, a premium service that uses the most powerful version of the Gemini model for tasks such as advanced coding and tailored tutoring. This service will be part of a new $19.99 per month AI subscription plan on Google One, which also includes extra storage on Google apps.

In addition, Google is introducing a Gemini app for Android, allowing users to access the assistant more easily from their phones. The company's focus on Gemini is part of a broader shift in its AI strategy, prompted by the success of ChatGPT in late 2022. Google's growing emphasis on subscriptions is also evident, with CEO Sundar Pichai recently revealing that Google One is nearing 100 million subscribers and generated over $15 billion in revenue last year.

Key takeaways:

  • Google is rebranding its Bard chatbot and Duet AI service to Gemini, aligning with its high-profile AI language model launched last year.
  • The tech giant is launching Gemini Advanced, a premium service that uses the most powerful version of the Gemini model for tasks like advanced coding and tailored tutoring. This service will be part of a new $19.99 per month AI subscription plan on Google One.
  • Google is also debuting a new Gemini app for Android, allowing users to access the assistant more easily from their phones.
  • The company's subscription business, which now includes Gemini Advanced, generated more than $15 billion in revenue last year and is nearing 100 million subscribers.
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