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Google Invests in AI-Generated Content from Publishers

Feb 28, 2024 - techtimes.com
Google is reportedly paying publishers to use its AI technology for content creation, raising concerns about potential implications. The tech giant has been entering agreements with select publishers to use its generative AI tools to create content, with these arrangements rumored to be worth tens of thousands of dollars annually under the Google News Initiative (GNI). The initiative is currently focused on smaller publishers, allowing them to streamline content creation by summarizing and republishing reports from various sources.

The AI-generated content uses a color-coded system to indicate the reliability of each section, aiding human editors in the review process. Google has stated that these AI tools are not designed to replace journalists but to support them in their tasks. The exact benefits Google aims to gain from this deal are unclear, but it's not the first time a tech corporation has paid news organizations to use exclusive tools. This move is expected to reignite scrutiny into the use of generative AI tools by publishers.

Key takeaways:

  • Google is paying publishers to use its AI technology for content creation, with agreements rumored to be worth tens of thousands of dollars annually under the Google News Initiative (GNI).
  • The AI tools help smaller publishers streamline content creation by summarizing and republishing reports from various sources.
  • Despite concerns, Google maintains that these AI tools are not designed to replace journalists, but to support them in their tasks.
  • The move has drawn comparisons to Facebook's 2016 deals with publishers for live video content, which led to significant changes in the media landscape and the loss of numerous journalism jobs.
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