In related developments, Google will also expand ads in its AI Overviews feature, which synthesizes and summarizes answers to queries. These ads will appear on desktop in the U.S. before expanding to select countries and will be labeled as "Sponsored." Google first introduced ads to AI Overviews on mobile last October. While some publishers express concerns about potential impacts on their ad revenue, Google claims to consider these concerns in developing its AI search experiences and advertising products.
Key takeaways:
- Google plans to integrate ads into AI Mode in Google Search, showing them where relevant in AI-generated responses.
- Ads will be available to advertisers using Performance Max, Shopping, and Search campaigns with "broad match" in AI Mode.
- Google's rivals, like Perplexity and Microsoft, have also experimented with ads in their AI products.
- Google will expand ads in AI Overviews, with Search and Shopping ads appearing on desktop in the U.S. and later in select countries.