The update will also address the issue of reputable sites hosting low-quality third-party content, treating such content as spam. Additionally, expired domains transformed into click mills will be treated as spam. Google is giving site owners a two-month notice to adapt to these changes, which will take effect on May 5.
Key takeaways:
- Google is updating its algorithms to better filter out low-quality, spammy, and automated content from its search results, with the changes set to take effect in May.
- The company is applying lessons from a 2022 algorithmic tune-up to reduce unhelpful and unoriginal content, aiming to increase traffic to high-quality sites.
- Google is also targeting AI-generated SEO spam and low-value content created at scale, as well as low-quality third-party content hosted on otherwise reputable sites.
- The search engine will also treat expired domains that have been bought and transformed into click mills as spam, with site owners given a two-month notice to adapt to these changes.