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Google launches an AI-powered image generator | TechCrunch

Feb 01, 2024 - techcrunch.com
Google is launching a new AI-powered tool, ImageFX, for image creation, which is based on Imagen 2, a GenAI image model developed by Google’s DeepMind team. The tool offers a prompt-based UI to create and edit images, similar to other tools like OpenAI’s DALL-E 3, Midjourney, Meta’s Imagine with Meta AI and Microsoft Designer. However, ImageFX introduces "expressive chips", a list of keyword suggestions that allow users to experiment with their creations. Google has implemented technical safeguards to prevent misuse of the tool, including a prompt-level filter for "named people" and a digital watermark, SynthID, for images produced using ImageFX.

In related news, Google is expanding the use of Imagen 2 to more of its products and services, including its next-gen AI search experience and Vertex AI. Imagen 2 now powers text-to-image capabilities in Google Ads and Duet AI in Workspace, and is also available through an API to Google Cloud customers. However, Google has not disclosed the data used to train Imagen 2 due to ongoing legal issues regarding the use of publicly available data for commercializing AI models.

Key takeaways:

  • Google is releasing a new AI-powered tool, ImageFX, for image creation, which is underpinned by Imagen 2, a GenAI image model developed by Google’s DeepMind team.
  • ImageFX offers a unique feature called "expressive chips", a list of keyword suggestions that let users experiment with different dimensions of their creations and ideas.
  • Google has implemented technical safeguards to limit problematic outputs like violent, offensive and sexually explicit content, and has a prompt-level filter for named people.
  • Google is also expanding the use of Imagen 2 in more of its products and services, including its next-gen AI search experience and family of managed AI services Vertex AI.
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