In addition, Google is introducing new shopping features to Maps and expanding Google Pay capabilities. Users will soon be able to search for products in Maps and find nearby stores selling them. Google Pay is also adding more buy now, pay later options, including Afterpay and soon, Klarna. Google will also pilot a service to help merchants identify fraudulent transactions. The new features are available to U.S. users who have opted into sharing their location.
Key takeaways:
- Google is updating Google Lens to offer product insights, price comparisons, and local inventory availability to help users shop in physical stores.
- The company is also introducing new shopping features to Google Maps and adding more Google Pay capabilities.
- The new Google Lens feature allows users to take a picture of a product in-store and find reviews, similar products, and price comparisons. It is available for beauty products, toys, and electronics at stores that share their local inventory with Google.
- Google Maps will soon allow users to search for products and find nearby stores that sell them. Google Pay is also adding more buy now, pay later options, with Afterpay now available and Klarna coming soon.