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Google Maps experiments with generative AI to improve discovery | TechCrunch

Feb 01, 2024 - techcrunch.com
Google Maps is launching a new feature that uses large language models (LLMs) to analyze over 250 million locations and contributions from over 300 million Local Guides to provide personalized recommendations. The feature, which is designed to feel more conversational, can generate suggestions based on specific queries, such as finding vintage-themed restaurants in response to a search for thrift shops. The feature is currently being rolled out to select Local Guides in the U.S., with plans to expand to other users in the near future.

This new generative AI feature is part of Google's ongoing effort to transform Maps into a tool for discovering new places, rather than just for navigation. The company has previously introduced AI-powered features like photo results and the ability to suggest specific places based on vague queries. Google has not yet announced when the feature will be available in other countries.

Key takeaways:

  • Google Maps is introducing a generative AI feature that uses large language models to analyze locations and user contributions to suggest new places based on user queries.
  • The new feature is designed to be more conversational, allowing for follow-up questions and generating recommendations based on specific interests.
  • The feature is currently being rolled out in the U.S. to select Local Guides, with plans to make it available to other users in the near future.
  • This new feature is part of Google's ongoing effort to transform Maps from a navigation tool to a destination for discovering new places.
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