These machine-learning tools, which automatically suggest and create new ads, are expected to generate tens of billions of dollars annually in revenue for Google. As these tools require minimal employee intervention, they result in fewer expenses, leading to a high profit margin from ad revenue.
Key takeaways:
- Google is planning a major reorganization of its 30,000-person ad sales unit, causing concern among employees about potential job cuts.
- The reorganization is happening as Google increasingly relies on machine-learning techniques to assist customers in buying more ads on its platforms.
- Google's machine-learning tools, which automatically suggest and create new ads, are expected to generate tens of billions of dollars annually in revenue for the company.
- These tools require little employee intervention, resulting in fewer expenses and a high profit margin from ad revenue.