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Google plans to replace 30,000 employees with AI tools

Jan 02, 2024 - aibeat.co
Google is planning a strategic overhaul of its ad sales division, potentially impacting its 30,000-strong workforce, according to a report by The Information. The restructuring, announced by Sean Downey, who oversees ad sales for major accounts in the Americas, may involve staff layoffs, although this was not explicitly stated. This follows Alphabet's announcement in January 2023 of its intention to reduce its workforce by 12,000, and Google's termination of employees associated with the Waze app after its integration with Google Ads technology.

The company is transitioning into a generative AI company and is reportedly planning to replace a significant portion of its workforce with AI tools. The Information's report suggests that AI will take over jobs from thousands of Google employees as the company aims to streamline its workforce. Several key positions are being taken over by productivity-focused automated tools powered by Google's AI. The company's rivals are also expected to replace their workforce with AI, given their access to similar tools.

Key takeaways:

  • Google is undergoing a strategic overhaul within its ad sales division, impacting a significant portion of its 30,000 employees.
  • Alphabet, Google's parent company, announced its intention to reduce its employee count by 12,000 individuals, or approximately 6% of its total workforce.
  • Google is transitioning into a generative AI company and is reportedly planning to replace much of its workforce with AI tools.
  • Several key positions at Google are being taken over by productivity-focused automated tools powered by Google’s AI, signaling a significant shift in the company's operations.
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