In addition to these, Google is also allowing developers to set discounts for users with the company’s Play Pass subscription and is launching the subscription service in Korea later this year. The company is also allowing game developers to use Play Points for exclusive in-app offers and is launching Play Points in Brazil this year. Google is also introducing new ad offerings for game developers, including immersive in-game ads. Lastly, Google is set to allow publishers to put native PC games on the Play Store.
Key takeaways:
- Google has announced new features for Google Play listings for games, including AI-powered FAQs, displaying the latest YouTube videos, new immersive ad formats, and support for native PC game publishing.
- Developers can now display promotions and the latest YouTube videos directly in their listings, and Google is introducing support for AI-powered FAQs on the game’s information page in English.
- Google is allowing developers to set discounts for users who have the company’s Play Pass subscription and is launching the subscription service in Korea later this year.
- Google is set to allow publishers to put native PC games on the Play Store, with titles like “Lineage2M”, “Odin: Valhalla Rising”, “Genshin Impact”, and “Dragonheir: Silent Gods” already available.